Client: EATCO General Trading LLC, Dubai, UAE
In 2017, EATCO General Trading LLC embarked on a mission to establish their own brand, Family Harvest™, dedicated to providing high-quality, natural foods that promote family health and wellness. They entrusted Anastasia, an experienced Professional Branding & Packaging designer, to develop the brand from scratch. Anastasia's creative process involved comprehensive research and insights into consumer preferences and global food cultures. She crafted a captivating logo symbolizing the brand's commitment to natural produce and designed an attractive packaging system that adhered to UAE's regulations while accommodating Arabic translations alongside English. The successful launch of Family Harvest™ resulted in widespread praise for its appealing packaging and emphasis on nutritious and diverse food choices.
In 2020, EATCO expanded their product range, and once again, they turned to Anastasia for the design. Keeping the brand's essence intact, she seamlessly integrated the new products into the existing packaging system, ensuring consistency and visual harmony. Additionally, Anastasia added a ribbon bow on every package with the heartfelt message "Made for UAE with Love" in both English and Arabic. This thoughtful touch made each product feel like a cherished gift, further enhancing the brand's connection with its customers. The addition of these new products and the added ribbon design further solidified Family Harvest™ as a trusted name in the health food market, continuing to receive acclaim for their eye-catching designs and commitment to nourishing families with an abundance of delightful choices.
(Project Duration: 2017 - Ongoing)