Client: EATCO General Trading LLC, Dubai, UAE
In 2022, EATCO introduced new products to the Family Harvest™ range and decided to redesign the ricecakes to exude a more premium feel while maintaining the brand's bright, playful, and approachable character. Anastasia took on the task, infusing the ricecakes' packaging with a dynamic and contemporary touch. The redesign featured meticulously crafted dynamic and vibrant illustrations of the food groups, showcasing the wholesome ingredients in a lively and engaging manner. This fresh approach not only elevated the ricecakes' perceived value but also reinforced the brand's joyful and health-conscious image, attracting a broader audience while maintaining its loyal customer base.
(Project Duration: 2022 - Ongoing)
![](https://cdn.myportfolio.com/71c8970c-096e-4b93-801f-a05f13f1e040/a52c17cb-38b1-4cfc-809d-4d17edc98cfd_rw_1920.jpg?h=1d27cdb4463241b6422e018d2b9b9daf)
![](https://cdn.myportfolio.com/71c8970c-096e-4b93-801f-a05f13f1e040/d84127ee-5eb0-483f-be34-f0df296952d4_rw_1920.jpg?h=dd8206094e56ac65e025e5905a1d7b5c)
![](https://cdn.myportfolio.com/71c8970c-096e-4b93-801f-a05f13f1e040/216e1593-24a4-41d8-ba53-35b205027648_rw_1920.jpg?h=aa56d1c3a1463af387e3befa20594abc)