Client: EATCO General Trading LLC, Dubai, UAE
In 2022, EATCO introduced new products to the Family Harvest™ range and decided to redesign the ricecakes to exude a more premium feel while maintaining the brand's bright, playful, and approachable character. Anastasia took on the task, infusing the ricecakes' packaging with a dynamic and contemporary touch. The redesign featured meticulously crafted dynamic and vibrant illustrations of the food groups, showcasing the wholesome ingredients in a lively and engaging manner. This fresh approach not only elevated the ricecakes' perceived value but also reinforced the brand's joyful and health-conscious image, attracting a broader audience while maintaining its loyal customer base.
(Project Duration: 2022 - Ongoing)